One of the best marketing tools for every firm is a website. And an integral part of website design is graphic design. It covers the layout, color scheme, and style.
Every website needs a solid graphic design to become more usable and attractive. A website that hosts clean and custom web design along with useful information will be repeatedly visited by readers. This can positively impact the website’s position in search engine rankings.
If you are looking to revamp your website, it can be done through your in-house designers or by hiring a professional website designing services.
According to the numbers from research reports, the revenue of graphic design services in NYC will amount to $1192.32 million by 2024. This indicates how web design services are adding value to businesses and are being sought-after by both startups and major corporations alike.
With that said, let’s discuss why you need quality graphic design skills to build a powerful website for your business. Read on.
Web Design vs Graphic Design
Business owners often confuse web design with graphic design. However, each area is unique in its output and requires specialization. Most importantly, one cannot replace the other!
For example, while graphic designers must have a grasp of using ideas and design to build concepts, web designers must have coding skills.
Web design has to do with everything related to the usability and aesthetics of a website. But, graphics design involves using creative tools to design the website visuals. It comprises UI/UX, images, typography, and others.
Best Practices of Graphics Design
These best practices have been drawn from the guidelines of the best website design company in NYC for graphics design. The graphic design’s key aspect is adding value to a website so that clients can engage. To achieve this, below are some of the best practices.
- More Clarity, Less Chaos
Choosing what to add and what not to add to a website is one of the hardest decisions a graphic designer must make. Always choose clarity over chaos. A proper choice of graphics must give the design a unique look. To do this, use elements like pictures, graphics, lines, and icons.
JPEG, GIF, and PNG are a few graphics formats that a graphics designer can use in web design.
- PNG is a lossy compression that works well with images with various colors.
- GIF is a compression format that works well for graphics like logos with a small range of color options.
- JPEG is a compression format that works well for pictures and high-detail visuals.
Remember that image quality matters, so using crystal-clear, high-quality pictures is best. Ensure the design is clear to visitors when they glance at the related images. But ensure they focus more on the core message the image is sending.
- Apply Colors in Harmony
Most clients, especially art lovers who examine the design, get moved by color because of its unique power to evoke strong feelings. So always consider how you want the clients to perceive your ideal result, and then use color schemes that reflect that feeling or mood.
- Consider the Impact of Typography
Typography has just as much of an effect on how something appears as color does.
Fonts can draw attention to a certain concept or point out vital design elements. They may also connect an idea. Ensure that the typography is creative and encourages learning and retention.
If the graphic designers know the fonts to pick, they can try to mix different font styles. Another thing to be conscious of is your font size. It is best to use a size that viewers can read and understand.
How Can Graphic Design Benefit Your Website
Opting for custom web designing with the assistance of a web design firm can benefit a business in several ways. In addition to the improved aesthetics, your website will be more readable, easy to use, and convey its message loud and clear.
Let us look at some more benefits below:
- Increases Credibility
A well-designed website can increase your firm’s credibility. This kind of reputation is vital, especially in fierce business rivalry. Moreover, most clients prefer to shop or buy goods and services only from credible firms.
And a new look could entice clients to want to work with your firm. On that note, ensure to use a good website design service that can do a smart graphic design to boost your firm’s credibility.
- Attracts the Ideal Audience
No matter the sector, there is fierce rivalry among firms of all sizes. So you should work to make your website strongly impact future clients or your target audience. Also, you must do this to operate your firm with certainty and take some market share.
Clients are more likely to remember your brand and goods when they have such impressions. To create an attractive graphic design, your designer will use shapes and colors specific to your target audience. As such, your website will draw in the right kind of buyers.
You can also increase the targeted visitors to your site using SEO.
- Increases Awareness of Brands
Ensure the design draws on parts of your brand to create a stunning, seamless website. Even if you run a small brand, never downplay the value of elegant graphic design. Graphic designs help create a visual identity for your brand. This builds your brand awareness, and customers will likely return to your business due to the familiarity.
- Increased Sales Rates
Clients who visit your website, find it simple to use, and feel connected to your brand, will buy your items. It’s that simple. A quality website helps boost sales in multiple ways.
For starters, research shows that as much as 75% of a website’s credibility is due to great graphic design. And businesses without offline outlets can immensely profit from having great graphics to showcase their products.
Adding a quality graphic design makes it easier for people to assess your brand. That is because they’re better able to get information from pictures and videos compared to texts.
As such, clients can lock in on your brand, and this draws them to your page. The increased traffic spells an increase in sales.
It is no big surprise that trends in graphic design are ever-evolving. So you must keep up with current trends to design useful and attractive websites.
From everything discussed above, graphic design is vital for a website. But it dominates mainly in the areas of looks.
So there’s no time to waste, especially if your website needs a better graphic design. So without wasting time, employ the services of a good website design firm or professional web designers to get the job done.