Table of Contents
ALL YOU NEED TO KNOW ABOUT IT
Press releases are included as one of the fastest-growing niches in the online writing world. Therefore, if you are a writer or belong to the industry in any other way, you are highly likely to be familiar with the term.
But wait, you know the term only by its name and do not possess any knowledge about it? Well! If this is the case, then celebrate your interaction with this article.
This article will let you know some of the basic and must to be known knowledge about the press release that a person must understand to jump Into the actual scene.
To add to it, this ultimate guide also possesses the top answers to all of the frequent;y asked press release questions, such as “What is a press release?”, ” How can you master the skill?”, “how much does distribution cost?” and many more.
So without wasting time any further in the discussion, let us directly walk through the information.
Matter of content
- What is a press release?
- How does a press release looks like?
- How to write a press release?
- What is press release distribution?
- Ten best press release distribution tips.
- How much does distribution cost?
- Bottom line
What is a press release?
A detailed overview
The press release is compelling, and a short news story, written by a public relations professional and sent to considerate media members. The prime purpose of a press release to exist is piquing the interests of publication or journalists.
This news story must encompass certain essential information for the journalist to produce his own unique story. The five questions of “ W” I,e “Why”, “When”, “Who”, “What” and “Where’ are the significant part of that “Essential Information”.
In addition to, “The Small Business Encyclopedia” defines “News release” as the second side of the same coin. It furthermore argues that new releases are nothing else but a brief printed statement that outlines the significant factors of any news story in journalistic style.
No piece of paper can be called a press release until it looks like a third-person narrative, contains citing, quotes, and standard press release information.
How does a press release looks like?
Now that you know the basics of the press release, it’s time to reveal some of its significant factors to enable you to distinguish between a regular part of the content and a press release.
A standard press release always starts with the complete details about contact information, which includes the full name, contact number, and official email address of the person who wrote the report.
Now, what comes next is the headline, which is considered the most significant for or five words in the whole content of the press release. We are saying this because the headline is something that a reader looks at first. Thus, if it is not attractive enough, the reader is most likely to discontinue reading further.
Then comes a one-line summary of the press release beyond the heading. Like the headline, this one-line summary should also be attractive to upgrade the reader’s engagement.
Now, here comes the most crucial part: the body. So, the body contains the preliminary information: the topics about which the press release is about with full details. It is the part that aids a lot in getting maximum reader’s attention.
How to write a press release?
At this point, you know the basics of the press release. Some questions may arise in your mind as a beginner, such as
- How can I start to write a press release?
- What should a press release include?
- How to end a press release?
Thus it becomes necessary for us to teach you its writing process. So, there are specific guidelines that a person should follow while writing a press release. For instance, they must cover everything from news angles to press release structure.
Look at the below listed step-by-step guide to understand this phenomenon in a better way.
A step-by-step guide to writing a press release
Step 1: Target Audience
Before you jump into the actual writing scene- the foremost step to start with is choosing the angle so that it matters for your target audience. Remember that the angle ( a perspective which story will take, in other words), which will interest the readers of a specific magazine, will distinguish from the local newspaper.
We would suggest writing your press release in different versions for the diverse audience you are targeting. Always keep in mind that you are targeting potential readers and journalists. Thus if you show any non-serious attitude while researching, you may lose a good number of readers.
Step 2: Press release structure
To conquer the reader’s hearts with your press release, it is crucial to follow a specific structure. Here are some essential factors that your press release should include.
Headline: in order to get benefited from the plants, you need to plant them first.
So first thing first, your press release should possess a catchy headline (as we discussed, it’s crucial before as well). It Is the tool that aids in leaving a positive impression on your readers.
So try to keep it as short as possible (But do not cut essential words) as It is easier to read and understand. Try to limit your headline to 110 characters, as it is most likely to lose its charm after that ( which we don’t want).
Now, craft the lead by answering the five W questions. Thus include details such as What the news is about, Who is involved, When and Where it happened, and Why is it even essential to be discussed?
Ensure to follow the “Miniskirt rule” while writing this part for maximum effectiveness.
Step 3: Press release format
Now that we have told you about the two basic steps: audience targeting and press release structure, it’s time to discuss the press release format. There are various ways of distributing a press release. However, we are going to focus on the most popular and efficient ways in this article. So, here are some of the press release formats you might want to consider
- PDF: a few years back, PDF was the most popular form to send a press release. Although they look the same on each device, still there are some constraints that this form has. For instance, they are heavy, sometimes challenging to copy information from the journalists.
- Plain text: in today’s era, plain text is considered one of the safest choices for distributing and sending a press release. It is easy to copy and lightweight as well. Nevertheless, the only downside with plain text is that it looks dull, which can often offend readers.
- Interactive press release: it is the newest form that looks good on every device. It is easy to copy and download.
Step 4: Avoid making common mistakes.
People make inevitable mistakes while writing a press release, which we want you to avoid. For example
- Do not choose a un attractive topic
- Do not leave any of the five W questions
- Pay special attention towards formatting and structure
- Avoid grammatical errors and spelling mistakes as they will make your press release look unappealing
Step 5: revise
Now that you are done writing a press release go through it thoroughly to find any possible mistakes. And if you find any, make sure to correct them.
What is press release distribution?
Press release distribution refers to a set of tools that allow you to send press releases to a vast and targeted group audience of journalists and social networks, bloggers, and influencers
10 best press release distribution tips.
Here we present some of the best press release distribution tips to enable you to reap maximum benefits.
- Send your press releaser to the well-known bloggers and influencers
- Include images and videos in your press release
- Target the outlets which reach your audience
- Use press release writing services to write in a more organized manner
- Make sure to send your press release to journalists instead of newsrooms
- Maintain your media contact list
- Investigate for missing contact information
- Choose a distribution service with maximum targeting options
- Try to make your pitch as enjoyable as possible for the journalists’ audience
- Ensure to send the press release at the right time
How much does distribution cost?
Distributing your press release on a local level can approximately cost about 350 US dollars. On the contrary, targeting top markets or distributing regionally can cost up to 570 to 800 Us dollars.
On the bottom line
Press releases are a slightly new yet widespread form of writing. It has gained vas exposure within the past few decades for a wide variety of reasons. Nevertheless, you need to know the proper procedure to assure the complete advantages, which we have listed above.
Furthermore, we have tried to answer a maximum commonly-asked question: How much does the distribution cost? What is a press release? And many more. Thus, have a careful read, and you are ready to dig into the niche.