algorithmy

Search Algorithm latest Update by Google (8 steps)

Google is constantly updating its search Algorithm thousands of times per year to make sure that the most relevant, accurate, and reliable results appear on the top of the list. By providing Search Algorithm update regularly. the aim of Google is to provide the best user experience possible.

Therefore, Google rolls out Search Algorithm updates in order to ensure that the queries are answered by the best possible pages with the most relevant content.

A lot of updates are so minute that they are not even noticeable. However, in some instances, Google announces a larger update also called a core update. A core update is when Google introduces a new feature or a new way of ranking, or if it has a larger effect on page ranking.

Google search Algorithms are responsible for gathering data from its SERPs and providing the best results in a response to a search query.

Being aware of the sort of updates that have happened helps you stay updated with the best latest SEO practices. Moreover, it also helps you to understand the reasons behind your performance shifts and improve your overall rankings.

Let’s look into the latest Google Search Algorithms updates of 2021:

1.      Page Experience Update

Page experience update is the topmost Search Algorithm update 0f 2021. Google announced rolling out this update during June 2021.

Page experience update is designed to highlight web pages that provide a great user experience. One of the many factors that Google considers is Page Experience by users.

Page experience update features a lot of Page experience signals including the three Core Web Vital metrics i.e., LCP, FID, and CLS. Although these are not new metrics but are prioritized in this update to measure user experience more accurately.

We can say that Core web Vitals are indicators that Google is using to evaluate the performance of User Experience (UX) of a webpage.

These metrics are:

  • LCP (Largest Contentful Paint): LCP is an important metric that measures the loading speed of the main content of a page. A fast LCP reassures a user that the page is useful.
  • FID (First input Delay): First Input Delay measures how quickly a webpage responds to a user’s first action on the page. It measures the responsiveness or interactivity of a webpage.
  • CLS (Cumulative Layout Shift): CLS is another important user-centric metric that measures the visual stability of a webpage. This means it measures how stable is the layout of a page.

Moreover, Google has also introduced Page experience report in Google Search Console. This feature allows you to quickly evaluate your page performance.

Core web Vitals report provides you suggestions to improve the loading speed, responsiveness, and visual stability of your website. It may include suggestions such as:

  • Eliminate render-blocking resources
  • Reduce un-used JavaScript and CSS
  • Improve server response time
  • Use Properly sized images
  • Provide images in proper next-gen dimensions
  • Defer offscreen images

2.      Passage Ranking Algorithm Update:

Google rolled out the Passage ranking update in February 2021. With the help of this search Algorithm update, Google ranks passages from a webpage. Hence, Google can index specific passages, sentences, and phrases from a webpage by the use of artificial intelligence.

In this way, a specific, most relevant passage appears in response to a query. Passage ranking allows Google bots to understand the context of individual passages of long-form content.

This means Google will highlight a passage if it’s providing comprehensive, in-depth information irrespective of the topic of the article.

You can gain the benefit from this Algorithm update by creating high-quality, insightful content on your chosen topic. Besides you can add long-tail keywords to emphasize your point. Also, structure your passages and content effectively so that Google bots can easily index them.

3.      Page Title Search Algorithm Update:

Previously, Google used public information and Meta tags to generate Title Tags that were altered according to the applied query. So, google generated different title tags accordingly.

Now, Google is using the text on the webpage to generate Title tags. Especially the text, which is placed in the main title, or heading, or the text placed in between H1 or other heading tags. The latest page title Search Algorithm update allows Google to generate Titles that work for any query.

Page Title Update has not become so popular. Because, this update generates title Tags from Meta tags, H1, H2 tags, and even anchor text of other linked sites. It sometimes generates completely random titles, and it is negatively impacting most web pages.

4.      ‘About this Result’ Update

About this Result, this update was rolled out during February 2021. This search Algorithm update provides additional information about individual search results.

 Such as the time it was first indexed by Google, the language of the page, whether it is providing a secure connection. It also provides information about if the keywords you’re searching are available on this page. Also, if other websites having those keywords are linking to this page or not.

This About this result page does not impact the ranking of a website directly. It just provides a list of useful facts about the webpage. This way you can discover new or un-popular websites that prove to be trustworthy and authoritative.

You can also optimize your website using About the Result Algorithm reports about your website. It provides some facts which are also ranking factors such as:

  • Using long-tail keywords to properly describe the intent of the keyword
  • Getting high-quality backlinks from authoritative websites
  • And ensuring that your website is using HTTPS

5.      Mobile-first Indexing:

 Google started considering Mobile responsiveness as a ranking factor owing to the rise of smartphones after 2010. Later in 2015, Google introduced a Mobile-first indexing search Algorithm update. This means that Google uses the mobile version of your website content for indexing and crawling. Thus, it measures your website’s mobile responsiveness and ranks it accordingly.

Previously, Google used the desktop version for indexing primarily. However, most people are searching online through mobile phones nowadays, Mobile-first indexing became the default for new websites in 2019. And during June 2021 update rollout, it became the default for all websites: new and old both. 

For full optimization of your website & to improve the mobile friendliness of your website:

  • You have to make sure that your website is responsive
  • Use compressed images and lazy loading
  • Form functionalities on your smartphones and also manually test popups.

You can measure mobile-friendliness using Google’s mobile-friendly test tools and Mobile usability reports in Google Search Console.

6.      Link Spam Update

Link Spam Algorithm update was implemented during June 2021 to fight spam. This spam update was implemented to both web pages and image results,

You can check the percentage of Spam links through Google Search console reports. It is best to check your website and make sure that it is free of spam links.

Moreover, if your website involves a lot of user interaction like comments, forums, etc., you have to stay aware of any malicious spammers. You can take the following precautions:

You have to update your website SSL certificate

Check Google search console reports for security issues.

Prevent Google from indexing low-quality pages by using no-index. You can also mark the links as no-follow backlinks.

Regularly perform clean up of spammy requests.

7.      MUM search Algorithm Update:

Search Algorithm

Multitask unified Model is a new Artificial Intelligence milestone for understanding information. MUM algorithm update was rolled out during May 2021. This update has the ability to transform how Google performs complex tasks with the help of Artificial Intelligence.

MUM is a natural language model. It not only understands languages, but it also generates them. MUM is trained across 75 different languages and a variety of different tasks. This feature allows it to develop a more comprehensive understanding of world knowledge and information as compared to previous models. MUM model is 1000 times more powerful than the BERT model.

MUM is designed to answer complex questions in a comprehensive manner. It uses contextual information from different sources to help you when there is not a simple answer.

This means you should include long-tail keywords and question keywords in long-form content in order to be able to answer complex questions.

8.      Product Reviews Update

Product review Search Algorithm update was implemented during April 2021. The goal of this update is to uplift product reviews that provide more insightful, detailed analysis and original content. So, if you want to create a high-quality Product review, don’t just go for a summary of the products but rather Google recommends that you should:

Demonstrate an in-depth analysis of the products and share even more insightful content as compared to the manufacturers. You should provide a comparison to previously available products in terms of performance. This will help the customers make a wise decision while choosing a product.

CONCLUSION:

Search Engine Optimization is an ongoing and progressive process. Being aware of the latest Google Search Algorithm updates helps you perform best SEO practices for your website.

With the latest updates in mind, you can perform complete optimization according to the latest trends. Consequently, which in turn, helps in refining your SEO strategy and overall ranking of your website.

Leave a Comment

Your email address will not be published.

Scroll to Top